Project overview
This project showcases Google Search advertising for VIP transportation and transfer services. The reporting focuses on campaign traffic, advertising costs, and visibility against competing advertisers.
During the selected period, the account recorded 21 clicks and 331 impressions, with an average cost per click of TRY 40.10 and total spending of TRY 842.
Search Visibility & Competitive Analysis
The Auction Insights report shows a 39.06% impression share within the selected reporting scope. It also records a 57.82% top-of-page rate and a 19.27% absolute top-of-page rate.
These reports provide a basis for reviewing traffic costs and competitive visibility. The captured dashboard recommends setting up conversion tracking, so the available figures represent clicks and impressions rather than confirmed reservations.
