Project overview
This project showcases Google Search campaign reporting for Clove Beauty, focusing on website traffic, advertising costs, and visibility in search results.
For the selected date, the campaign recorded 40 clicks and 678 impressions, with an average cost per click of TRY 26.48. The performance dashboard presents these results alongside an hourly breakdown of clicks and impressions.
Search Visibility & Competitive Analysis
The Auction Insights report shows a 73.78% impression share within the selected reporting scope. It also records a 76.00% top-of-page rate and a 55.53% absolute top-of-page rate.
Together, these reports help assess traffic costs and search visibility against competing advertisers, supporting campaign reviews and identifying opportunities for further optimization.
